Retail
Subscription
Advertise
  • ISSUES
    • 2010 to 2019
      • 2010
        • January 2010
        • February 2010
        • March 2010
        • April 2010
        • May 2010
        • June 2010
        • July 2010
        • August 2010
        • September 2010
        • October 2010
        • November 2010
        • December 2010
      • 2011
        • January 2011
        • February 2011
        • March 2011
        • April 2011
        • May 2011
        • June 2011
        • July 2011
        • August 2011
        • September 2011
        • October 2011
        • November 2011
        • December 2011
      • 2012
        • January 2012
        • February 2012
        • March 2012
        • April 2012
        • May 2012
        • June 2012
        • July 2012
        • August 2012
        • September 2012
        • October 2012
        • November 2012
        • December 2012
      • 2013
        • January 2013
        • February 2013
        • March 2013
        • April 2013
        • May 2013
        • June 2013
        • July 2013
        • August 2013
        • September 2013
        • October 2013
        • November 2013
        • December 2013
      • 2014
        • January 2014
        • February 2014
        • March 2014
        • April 2014
        • May 2014
        • June 2014
        • July 2014
        • August 2014
        • September 2014
        • October 2014
        • November 2014
        • December 2014
      • 2015
        • January 2015
        • February 2015
        • March 2015
        • April 2015
        • May 2015
        • June 2015
        • July 2015
        • August 2015
        • September 2015
        • October 2015
        • November 2015
        • December 2015
      • 2016
        • January 2016
        • February 2016
        • March 2016
        • April 2016
        • May 2016
        • June 2016
        • July 2016
        • August 2016
        • September 2016
        • October 2016
        • November 2016
        • December 2016
      • 2017
        • January 2017
        • February 2017
        • March 2017
        • April 2017
        • May 2017
        • June 2017
        • July 2017
        • August 2017
        • September 2017
        • October 2017
        • November 2017
        • December 2017
      • 2018
        • January 2018
        • February 2018
        • March 2018
        • April 2018
        • May 2018
        • June 2018
        • July 2018
        • August 2018
        • November 2018
        • December 2018
      • 2019
        • January 2019
        • February 2019
        • March 2019
        • April 2019
        • May 2019
        • June 2019
        • July 2019
        • August 2019
        • September 2019
        • October 2019
        • November 2019
        • December 2019
    • 2020 to 2023
      • 2020
        • January 2020
        • February 2020
        • March 2020
        • September 2020
        • October 2020
        • November 2020
        • December 2020
      • 2021
        • January 2021
        • February 2021
        • March 2021
        • April 2021
        • May 2021
        • June 2021
        • July 2021
        • August 2021
        • September 2021
        • October 2021
        • November 2021
        • December 2021
      • 2022
        • January 2022
        • February 2022
        • March 2022
        • April 2022
        • May 2022
        • June 2022
        • July 2022
        • August 2022
        • September 2022
        • October 2022
        • November 2022
        • December 2022
      • 2023
        • January 2023
        • February 2023
        • March 2023
        • April 2023
        • May 2023
  • FOR DIGITAL SUBSCRIPTION
  • ABOUT US
No Result
View All Result
No Result
View All Result

BLUDGE All The Way

The t-shirts come in five trippy designs: Lost, Traveller, Drops and Lanterns

‘BLUDGE’, it’s a word with a lot of possibility. And this duo, Sala and, well, ‘Bludgy’ as she is fondly called, are gradually moulding it into a lifestyle brand.

Words Prasadini Nanayakkara

Bludging is a way of life,” they both chorus smilingly. Although bludge, an Australian slang word that refers to those who spend time in idleness, “our meaning of it is, for people who are doing their own thing in a creative way,” declares Sala. With their first collection of BLUDGE t-shirts launched just over two months ago, Bludgy and Sala are doing just that.

Putting an end to slogging away in corporate environments or the rat race of life, the duo stepped into the world of possibilities. ”We always wanted to start something of our own and what we liked to do,” says Bludgy and for her, t-shirts had always been an idea waiting to happen. The first collection was developed drawing inspiration from island life and their many travels around the country, another of their favourite pastimes.

“We did this limited edition of the first line, and not on a mass scale, it’s more like art you wear,” explains Sala. Both hailing from advertising backgrounds, Blugdy finds her creative output in forming designs while Sala puts his marketing acumen to use. Thus the first line comprise a total of 200 t-shirts of five ‘trippy’ designs that essentially introduce the BLUDGE brand. The designs themed Traveller, Shrooms, Drops, Lanterns and Lost, each available in four different colours are as a result of different forms of Bludgespiration, so to speak. A story revolves around each design derived from their many travels and represents a lifestyle, in particular island life. The designs themselves convey that Bludgy has a fondness for boxes and squares. “Boxes are our story, in each design you see, a box or a square in some form or the other and it has extended to our logo as well,” adds Sala.

“From the cut of the t-shirt, the pattern, selection of material to getting it stitched and printed, we both get involved in the whole process,” says Bludgy. And each t-shirt is presented in a box packaging along with a few interesting add-ons including a personalised note. What hopes to be one of many future ventures for BLUDGE, the t-shirt collections intend to inspire others to go their own way as well. True to being a lifestyle brand Bludgy and Sala, extend a helping hand to other artists, photographers, DJs, musicians and even kite surfers, following their work while attending events and exhibitions. With this concept arose the BLUDGE Lounge. “At parties or events it’s a separate area where people can come and chill-out, get away from the crowd forming a little group network, and in our small way we try to promote them, the same kind of community, as that’s the kind of lifestyle brand we want to do,” explains Sala.

“Boxes are our story, in each design you see, a box or a square in some form or the other and it has extended to our logo as well.”

Incidentally the t-shirt line has generated much interest through the BLUDGE Facebook page with over 400 fans in a matter of two months and many requests made through the website as well. The t-shirts are only available via the website, where the BLUDGE creators can be contacted and have the order delivered to your doorstep within seven days. Those interested can also connect through, “the blodge” that is of course, the blog where regular weekly articles on events, activities and travels are updated. Here fellow bludgers are also welcome to share their opinions and even seek help on starting their own thing.

Sala and Bludgy are thankful to all their friends who have helped them along the way. “We couldn’t have Bludged without their support,” adds Sala. Already, the second line of  t-shirts is underway. “This present batch is all to do with the brand. We are just explaining what BLUDGE is, but with the second batch we are feeling very colourful, very bold,” says Sala, “and a lot of boxes,” cues in Bludgy.

Photography: Thilini Perera and Mika Tennekoon

bludge@thebludge.com

thebludge.com

facebook.com/thebludge


[nggallery id=120]

TweetShareShare
Please login to join discussion

Explore Sri Lanka May 2023

Explore Sri Lanka

  • Terms & Conditions
  • Privacy Policy

© 2023 BT Options. All Rights Reserved.

No Result
View All Result
  • ISSUES
    • 2010 to 2019
      • 2010
      • 2011
      • 2012
      • 2013
      • 2014
      • 2015
      • 2016
      • 2017
      • 2018
      • 2019
    • 2020 to 2023
      • 2020
      • 2021
      • 2022
      • 2023
  • FOR DIGITAL SUBSCRIPTION
  • ABOUT US

© 2023 BT Options. All Rights Reserved.